Marketing Manager

Marketing Manager
Flexible/Work From Home/Remote (If outside Nelson)

Our Client
  
At the forefront of financial innovation, FundTap have developed a revolutionary On-Demand solution – integrating AI for swift credit decisions, their mission is to unlock $1 billion in growth for small enterprises across Australasia.
  
As a top-rated fintech company, being profitable from day 1 of their 14-year tenure is no mean feat! With global presence and HQ in Nelson, the team are big thinkers – adopting a bold, empathetic approach where calculated risks are celebrated, and monotonous paperwork is on the out!
  
With the option to work remotely and flexibly, this is a high performing team that values individual accountability but, above all, are always there to support the wider fold.
  
The Role

• We’re looking for someone who is ‘chomping at the bit’ to own the marketing function and eventually build out your own team. You’ll be responsible for leading brand-building efforts and driving business growth/strategy to enhance market presence in Australia and New Zealand.
• You will have access to high-level CMO expertise, allowing you to bring a hands-on approach as this role demands the ability to balance strategy and execution, aligning objectives with actionable plans and measurable outcomes.
• Develop and lead implementation of a comprehensive ANZ marketing strategy focused on delivering business results, including customer acquisition, retention, and brand awareness goals.
• Act as a brand custodian, ensuring consistency across all marketing touchpoints and alignment with the company’s values, vision, and growth targets.
• Oversee the creation and execution of campaigns that enhance brand awareness and market positioning, ensuring messaging and visuals resonate with target audiences.
• Conduct regular market research to ensure the brand stays relevant and competitive.
• Develop and manage integrated marketing campaigns across channels, including digital, social, events, PR and partnerships.
• Drive content strategy and oversee the development of consistent and engaging marketing materials, including blogs, social media posts, case studies, white papers, and video content.
• Collaborate with the Digital Marketing Manager to design and oversee the deployment of digital campaigns, ensuring alignment with broader marketing goals.
• Define and track key performance indicators (KPIs) to measure the success of marketing activities.
• Use data-driven insights to optimize campaigns and improve ROI.
• Prepare and present regular reports on marketing performance to senior leadership.
• Collaborate with sales and product teams to ensure alignment on go-to-market strategies, customer communications and required sales assets/ materials.
• Act as a liaison between marketing and other departments to ensure cohesive messaging and strategy implementation.

  
About You

• 5+ years of proven marketing successes, in a Senior or Leadership position – where you’ve had both strategic and executional responsibility
• Experience collaborating with product and sales teams in a fast-paced environment.
• Knowledge of the accounting/financial technology sector or ideally some exposure to SaaS
• A curiosity in leading tech/AI to find tools that drive marketing efficiency and performance.
• Exceptional understanding of brand management, content creation, and campaign strategy.
• You may live locally in Nelson, further afield in Auckland or even be based in Sydney – if the above sounds like a bit of you, then we would love to hear from you.

How to Apply
  
We’d love to see your application via Seek in the first instance, equally if you’re wanting more information on the role or culture – we’re engaging Minta (minta@homerecruitment.co.nz) at HOME Recruitment to manage the initial long-listing process, and you’re able to reach out to her directly via email to set up a call.
  
Otherwise, HOME Recruitment will be screening CVs as you apply and reaching out to suitable candidates to arrange an initial phone conversation at a time that suits you. If you haven’t heard from them within a few days of your application, please feel free to reach out to secure more feedback on how your experience aligns with the job brief and other applicants.
  
Finally, it’s noted in research that men often apply for jobs when they meet just 60% of the requirements, whereas women and individuals from underrepresented groups may hesitate unless they meet all criteria. At FundTap, we focus on your passion and overall potential, not just checking off every requirement. If you believe you have the skills and drive for this role, even if you don’t fulfil every single criterion, we warmly invite you to apply and tell us why you will grow to become our amazing Marketing Manager.